# Performance & _conversion work._

Core Web Vitals, Lighthouse 90+, and experiment-driven CRO for Shopify and Shopify Plus merchants. We measure before we ship, instrument everything, and only call a change a win when the data agrees.

**Core Web Vitals** _Last 30 days_

- LCP **1.4s** **↓ 54%**
- INP **140ms** **↓ 62%**
- Conversion rate _+184% vs baseline_

**98** _PageSpeed_

- LCP < 1.8s Target
- INP < 200ms Target
- CLS < 0.05 Target
- +184% Avg. lift

**LCP improvement** **−54%** _3.1s → 1.4s_

**INP improvement** **−62%** _360ms → 140ms_

**CLS score** **0.02** _Below 0.05 target_

**PageSpeed (mobile)** **98** _↑ from 62_

**Conversion rate** **+184%** _Avg. client lift_

**AOV lift** **+22%** _Bundle + upsell_

**JS bundle size** **−41%** _412kb → 243kb_

**Checkout drop-off** **−18%** _Step 2 → 3 friction_

Let's build

## Ready to get started?

Tell us what you need and we'll come back with a scoped plan within one business day.